Dr. Lynda Ulrich founded the online media company The Goodness Exchange in 2014 with a mission to change the negative dialogue about our times and prove that it’s still an amazing world.

There are millions of people quietly working around the world to make life better for others. Unfortunately, their stories are often drowned out by the negative noise of the 24/7 news cycle. As a positive media company, the Goodness Exchange celebrates positive news for curious people to the forefront: meaningful insights and innovations through uplifting content that prove it’s still an amazing world.

The team at the Goodness Exchange is on a mission to help people find and celebrate the wave of goodness and progress, a movement we call “The Conspiracy of Goodness.” They are a team of ordinary people who have come together to grow a global community and share stories of ingenuity, wonder, and good news that almost anyone would agree signals great progress in the world. 

Dr. Lynda is a public speaker and her TEDx talk is “Exposing the Conspiracy of Goodness.” She discusses the 4-Shifts, which is a simple process she has learned from her efforts to curate the internet for goodness and progress for a decade.

Listen to our interview as she talks about how we can find good news that raises our mood, and go through the 4-Shifts to feel better and seek joy.

Free Gift: The Goodness Exchange and YouTube